by Darren Seah | May 7, 2023 | Uncategorized
I’m trapped in a plane now that’s enroute to Australia and have been extremely busy the past few days. From juggling the stuff that I need to do from my withdrawal as a partner in my previous marketing agency Zalfion Media Pte. Ltd., to doing all the solo...
by Darren Seah | Apr 2, 2023 | Uncategorized
Every company who creates their supplements always thinks that they are the best in their category (similar to how all business owners always think they’re the best business in the industry). But their belief might not be grounded in reality, it is good to start...
by Darren Seah | Mar 2, 2023 | Uncategorized
You start the marketing process for your business by first asking these 3 questions. 1. Who is your customer? For example, my marketing agency primarily helps service-based businesses with their marketing to get them new customers. So my customers are service-based...
by Darren Seah | Feb 27, 2023 | Uncategorized
To put it simply, it’s the act of broadcasting who you are and what you do using the internet. Here are some examples of activities people and businesses do that falls under the umbrella of Digital Marketing. Content Creation or as a friend of mine likes to...
by Darren Seah | Oct 25, 2022 | Uncategorized
Last post 8th October 2022, today 25th October 2022, that’s a 17 days gap. I knew I said I’ll post an article per day but an overseas trip + 2 weeks of fever (hovering between 37.5° to 38.7°) kind of got in the way. I’m starting again because today...
by Darren Seah | Oct 8, 2022 | Uncategorized
I’m sure you’ve heard the saying, “Your net worth is the average of the 5 person you’re closest to.” Truth be told, I found it hard to guess this concept as it logically doesn’t make sense to me. In the past, I kind of thought the...
by Darren Seah | Oct 5, 2022 | Uncategorized
My partner from Zalfion Media Pte. Ltd. and I just joined a business mentorship program called X-Factor Method. After the session we went drinking with one of the mentors inside X-Factor and one of the questions that I’ve had in my mind for a really long time...
by Darren Seah | Oct 2, 2022 | Uncategorized
The idea for this article came when I watched an episode Boston Legal which made me think of the importance of context. The court case went as such, a homeless person cooks and eats the meat of his deceased friend. Without context, you’ll probably view this act...
by Darren Seah | Sep 30, 2022 | Uncategorized
I was speaking to an old friend today and came up with an analogy. Anyone who has in business long enough understands the concept of economics of scale. Economics of scale, or at least how I interpret it, is basically having a production line for just 1 product,...
by Darren Seah | Sep 28, 2022 | Uncategorized
This is a simple epiphany I had when I was out with my friend Z who specialises in Copywriting for spiritual products. In the past, I used to believe that in order to be a good marketer, you need to be a good salesman because digital marketing is basically sales, but...
