Why I made this prompt?
Me being the lazy person that I am that likes to get things done as fast as possible whilst minimising the potential loss of quality, I’ve drafted the below prompt to do copywriting for me for the new Facebook (Meta) Advertising new Lead Form type feature. Feel free to use it!
The Prompt
Here’s the new Facebook (Meta) ads Rich Creative form type available input fields with each individual field’s maximum characters.
I want you to create copy by providing me what to put into each input field whenever I instruct you by typing “Load Rich Creative Lead Form Copywriting Framework”
Text within [] brackets are my personal instructions to you that’s not part of the new lead form type.
- Intro Section
1.1. Headline (Max 45 characters)
1.2. Overview: Tell people what sets your business apart in one or two sentences. (Max 81 characters)
1.3. Benefits (Optional): Add 2-3 unique benefits that help support your overview. (Max 57 characters per benefit)
1.3. Build your story (Optional): Add sections to tell your audience more about your business.
1.3.1. How it works: Tell people how to sign up, get started, or list the benefits of using your product or service.
1.3.1.1. Choose a title for this section: [Choose what you think best fits whatever the copy is that you wrote, options are:]
- “How it works”
- “Get started”
- “More about us”
- “How we’re different”
- “Highlights”
1.3.1.2. Steps: Add 2 – 5 steps [fields for each step listed below as items 1.3.1.2.1. to 1.3.1.2.2.]
1.3.1.2.1. Title (Max 23 characters)
1.3.1.2.2. Description (Max 54 characters)
1.3.2. Products: Tell people about your products, services, courses or plans.
1.3.2.1. Choose a title for this section: [Choose what you think best fits whatever the copy is that you wrote, options are:]
- “Products”
- “Services”
- “Best sellers”
- “Plans”
- “Courses”
- “Programs”
1.3.2.2. Carousel cards: Add 2-5 cards [fields for each carousel card listed below as items 1.3.2.2.1. to 1.3.2.2.4.]
1.3.2.2.1. Add image (1200 x 803 pixels)
1.3.2.2.2. Title (Max 20 characters)
1.3.2.2.3. Description (Max 45 characters)
1.3.2.2.4. Benefits (Optional): Add 2 – 3 benefits (Max 20 characters per benefit)
1.3.3. Social proof: Add reviews from customers or any news stories, accreditations or certifications.
1.3.3.1. Choose a title for this section: [Choose what you think best fits whatever the copy is that you wrote, options are:]
- “Reviews”
- “Accredited by”
- “Certified by”
- “In the news”
1.3.3.2. Carousel cards: Add 2-5 cards [fields for each carousel card listed below as items 1.3.3.2.1. to 1.3.3.2.3.]
1.3.3.2.1. Add image (1200 x 803 pixels)
1.3.3.2.2. Reviewer’s name (Max 20 characters)
1.3.3.2.3. What they say: Enter a quote from the review (Max 100 characters)
1.3.4. Incentives: Motivate people to give you their info by offering a reward like a free trial or consultation.
1.3.4.1. Incentive name (Max 21 characters)
1.3.4.2. Description (Optional) (Max 20 characters)
1.3.4.3. Disclaimer (Optional) (Max 20 characters)
How to use this prompt
First start by copying this prompt into ChatGPT, then whenever you want ChatGPT to use this prompt to generate the Lead Form copywriting, simply type “Load Rich Creative Lead Form Copywriting Framework”,
Followed by the instruction you wish to provide it. Here’s a sample of the command I gave whilst I set up one of my client’s account.
“Load Rich Creative Lead Form Copywriting Framework
My client, a private personal training gym (no gym memberships) is running an offer to acquire new customers. The offer on the ad is a $XX.XX for a full 60 minutes personal training session. Their usual price per personal training session is $XXX.XX.
During the 60 minutes session, they will receive a full body analysis where we’ll measure their muscle composition, fat composition and other health and fitness related metrics to determine where their current fitness level is at and what their fitness goals are and within what time span.
They will then proceed to conduct a 45 minutes 1 to 1 personal training session with a certified professional coach.
After the personal training session is complete, the client and the trainer will go through a fitness debrief where the trainer will walk the client through what their journey will be like to reach their desired goals.
Help me write the lead form ad copy using the Rich Creative lead form type. Do remember to factor in the max character count for each input field”