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I was speaking to an old friend today and came up with an analogy. Anyone who has in business long enough understands the concept of economics of scale. Economics of scale, or at least how I interpret it, is basically having a production line for just 1 product, let's...

This is a simple epiphany I had when I was out with my friend Z who specialises in Copywriting for spiritual products. In the past, I used to believe that in order to be a good marketer, you need to be a good salesman because digital marketing is basically sales, but...

Everyone struggles with productivity, myself included. In fact, I'm struggling with productivity right now. It's hard to stay productive on a task if you can't see the immediate benefit from doing it, like writing this article for instance, is the task you do when...

The tough road of entrepreneurship can be defined in 1 simple mathematical formula, Effort ≠ Results Some efforts might result in results, but most won't. Our entire life growing up, we've been conditioned to get rewarded every time we put in effort, and I guess for...

May this blog post dated 23 September 2022 serve as testament to the idea that launching before you're ready is the recipe for success and the only reasonable way to a brighter future. Taking consistent action towards the Great Unknown with faith that In time, the way...

I realised I haven't noticed any marketing agency boasts their success rates. Individual success stories of some of their clients, yes. But not overall success rate across all clients. Why, being in the marketing industry for 3 years, my theory is this, most agencies...