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Honest Marketing for Honest Businesses
Back from a Long Hiatus
Last post 8th October 2022, today 25th October 2022, that's a 17 days gap. I knew I said I'll post an article per day but an overseas trip + 2 weeks of fever (hovering between 37.5° to 38.7°) kind of got in the way. I'm starting again because today is my first morning...
Proximity to Brilliance
I'm sure you've heard the saying, "Your net worth is the average of the 5 person you're closest to." Truth be told, I found it hard to guess this concept as it logically doesn't make sense to me. In the past, I kind of thought the concept made sense, but whether my...
The Secret to a Good Business Partnership
My partner from Zalfion Media Pte. Ltd. and I just joined a business mentorship program called X-Factor Method. After the session we went drinking with one of the mentors inside X-Factor and one of the questions that I've had in my mind for a really long time was...
A Lesson on Context: Even Cannibalism Can Be Rationalised
The idea for this article came when I watched an episode Boston Legal which made me think of the importance of context. The court case went as such, a homeless person cooks and eats the meat of his deceased friend. Without context, you'll probably view this act as...
Logical Perspective of Why Setting Goals is Important
I was speaking to an old friend today and came up with an analogy. Anyone who has in business long enough understands the concept of economics of scale. Economics of scale, or at least how I interpret it, is basically having a production line for just 1 product, let's...
The Best Marketers Aren’t Always Good Salesman
This is a simple epiphany I had when I was out with my friend Z who specialises in Copywriting for spiritual products. In the past, I used to believe that in order to be a good marketer, you need to be a good salesman because digital marketing is basically sales, but...