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 Honest Marketing for Honest Businesses

Post-Business Split Reflection

I'm trapped in a plane now that's enroute to Australia and have been extremely busy the past few days. From juggling the stuff that I need to do from my withdrawal as a partner in my previous marketing agency Zalfion Media Pte. Ltd., to doing all the solo client work...

What is Digital Marketing?

To put it simply, it's the act of broadcasting who you are and what you do using the internet. Here are some examples of activities people and businesses do that falls under the umbrella of Digital Marketing. Content Creation or as a friend of mine likes to calls it...

Back from a Long Hiatus

Last post 8th October 2022, today 25th October 2022, that's a 17 days gap. I knew I said I'll post an article per day but an overseas trip + 2 weeks of fever (hovering between 37.5° to 38.7°) kind of got in the way. I'm starting again because today is my first morning...

Proximity to Brilliance

I'm sure you've heard the saying, "Your net worth is the average of the 5 person you're closest to." Truth be told, I found it hard to guess this concept as it logically doesn't make sense to me. In the past, I kind of thought the concept made sense, but whether my...

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