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Honest Marketing for Honest Businesses
3 Questions to Ask Yourself Before Starting Marketing?
You start the marketing process for your business by first asking these 3 questions. 1. Who is your customer? For example, my marketing agency primarily helps service-based businesses with their marketing to get them new customers. So my customers are service-based...
What is Digital Marketing?
To put it simply, it's the act of broadcasting who you are and what you do using the internet. Here are some examples of activities people and businesses do that falls under the umbrella of Digital Marketing. Content Creation or as a friend of mine likes to calls it...
Back from a Long Hiatus
Last post 8th October 2022, today 25th October 2022, that's a 17 days gap. I knew I said I'll post an article per day but an overseas trip + 2 weeks of fever (hovering between 37.5° to 38.7°) kind of got in the way. I'm starting again because today is my first morning...
Proximity to Brilliance
I'm sure you've heard the saying, "Your net worth is the average of the 5 person you're closest to." Truth be told, I found it hard to guess this concept as it logically doesn't make sense to me. In the past, I kind of thought the concept made sense, but whether my...
The Secret to a Good Business Partnership
My partner from Zalfion Media Pte. Ltd. and I just joined a business mentorship program called X-Factor Method. After the session we went drinking with one of the mentors inside X-Factor and one of the questions that I've had in my mind for a really long time was...
A Lesson on Context: Even Cannibalism Can Be Rationalised
The idea for this article came when I watched an episode Boston Legal which made me think of the importance of context. The court case went as such, a homeless person cooks and eats the meat of his deceased friend. Without context, you'll probably view this act as...