To put it simply, it’s the act of broadcasting who you are and what you do using the internet.

Here are some examples of activities people and businesses do that falls under the umbrella of Digital Marketing.

Content Creation

or as a friend of mine likes to calls it “Digital Assets”

It’s the creation of Picture, Video, or Articles and posting it on your own website, or a social media platform

Some of the primary platforms that people commonly use nowadays are Facebook, Instagram, TikTok, Google, YouTube, LinkedIn, Twitter

Paid Advertising

Paid advertising is where you pay money to an internet platform to artificially broadcast the content you’ve created to even more people.

Email Marketing

Is where you collect someone’s email send them an email either regularly or irregularly with the purpose of converting them into a customer.


Is simply a page on the internet used to represent your personal brand or your business.

Search Engine Optimisation (SEO)

Is a way to make sure that websites show up at the top of search engine results like Google or Bing when people look for information on the internet.

That’s all I can think of for now!

I’ve been doing marketing for the last 3 years, feel free to ask me any question and I’ll try my best to answer your question in the next article!